Welcome to our resource center
Here you will find materials, processes, training, and guides. We invite you to discover and browse.
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Trainings
Manuals & Procedures
Together we grow
Regional Campaigns
JA Company program
During the program, students create, organize, and operate a real venture. Young people experience the importance of innovation, generating impact, taking risks, making decisions, and working in teams. At the same time, they acquire skills in project management, finance, and develop their social-emotional abilities.
Access the general pieces Communications Toolkit here.
Entrepreneurial Skills Pass
All the students graduated from JA Company program can sit for the Entrepreneurial Skills Pass (ESP), a global instance that certifies the acquisition of knowledge and abilities.
Access the general pieces Communications Toolkit here.
NAUFest 2025
Hybrid educational experience that combines on-site events in 12 countries of Latin America and the Caribbean, with a virtual proposal accessible to the entire region. NAUFest focuses on innovation, entrepreneurship, and emerging trends like artificial intelligence and sustainability to prepare youth for the challenges of the future of work.
Access the 2025 Communications Toolkit here.
Young talent and business: challenges and opportunities
The lack of employment opportunities for young people in Latin America remains a critical challenge that demands immediate attention. In a context where youth constitute an important part of the population, it is essential to identify and understand the needs of this group to co-create opportunities and innovative pathways to inclusion and development.
Access the 2024 Communications Toolkit here.
Recommended technology platforms for comms & mkt teams
Many global technology platforms offer free plans or significant discounts for nonprofit organizations. These tools can help strengthen internal capabilities in communications, digital marketing, design, data analysis, and audience engagement.
In most cases, applying for these programs requires submitting basic documentation about the organization, such as:
Legal registration or nonprofit certification
Tax identification or registration number
An active official website
Information about the organization’s mission, programs, and impact
Contact information for responsible administrators or account managers
It is recommended that each country office maintain these documents organized and ready, as they are frequently requested when applying for nonprofit programs and technology grants.
Below are some of the most useful platforms for nonprofit communications and marketing teams.
Super recommendation: Metricool
Metricool is an all-in-one social media analytics, planning, and reporting platform that allows organizations to manage their digital presence efficiently.
It enables teams to manage multiple social media accounts from a single platform, while tracking performance and optimizing content strategies.
Key features include:
Social media scheduling and planning
Performance analytics across platforms
Visual dashboards and automated reports
Campaign monitoring
“Smart links” or link-in-bio tools
Integration with major social platforms
Metricool is particularly useful for small communications teams, as it saves time and centralizes reporting.
After creating an account and using the platform for a few days, organizations can contact support and request access to a free premium nonprofit plan.
*Ask JA Americas for help. We are fans! More information: https://metricool.com
Canva for Nonprofits
Canva is a visual design platform that enables teams to create professional graphics, presentations, and communication materials quickly and easily.
It offers thousands of templates for:
Social media posts
presentations
infographics
reports and educational materials
marketing assets
Through Canva for Nonprofits, eligible organizations can access Canva Pro for free, which includes:
Team collaboration features
brand kits and templates
premium images and graphics
automatic resizing for different formats
Application: https://www.canva.com/canva-for-nonprofits/
Google for Nonprofits and Google Ad Grants
Google offers a global program called Google for Nonprofits, which provides eligible organizations access to a range of free tools.
One of the most valuable benefits is Google Ad Grants, which provides up to USD $10,000 per month in Google Ads advertising credits.
These credits can be used to:
promote educational programs
increase awareness of events or initiatives
recruit volunteers
drive registrations for courses or programs
increase traffic to organizational websites
To apply, organizations typically must:
have an active and compliant nonprofit website
hold verified nonprofit status
comply with Google Ads policies
designate administrators responsible for account management
Learn more: https://www.google.com/nonprofits/
Start here: https://www.google.com/grants/
Important note: Not all countries are eligible for Google Ad Grants. Organizations should review the country eligibility list before applying: https://www.google.com/nonprofits/eligibility/
Mailchimp Nonprofit discount
Mailchimp is one of the most widely used email marketing and audience management platforms.
It allows organizations to:
build and manage contact databases
create email campaigns and newsletters
automate communication workflows
analyze performance metrics such as open and click rates
integrate forms with websites and landing pages
Mailchimp offers discounted pricing for nonprofit organizations.
More information: https://mailchimp.com/pricing/